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The Real Story Behind Fund Marketing
There are few things in life more misunderstood than what fund marketing storytelling is—and what it is not.
Jul 7
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Olga Serhiyevich LynxPoints 🐾
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The Real Story Behind Fund Marketing
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June 2025
Are you Returning Money Too Fast?
Here I am sharing a “guest post” written by Steve Kim, Partner at Verdis, a multi-generational family office and one of the most analytically-driven…
Jun 30
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Olga Serhiyevich LynxPoints 🐾
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Are you Returning Money Too Fast?
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The Silent Dealbreaker: Early Inconsistencies
One of the most frustrating experiences during fundraising is getting ghosted after a couple of meetings with new LPs.
Jun 25
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Olga Serhiyevich LynxPoints 🐾
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The Silent Dealbreaker: Early Inconsistencies
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Understanding the game you play
No one wins without understanding the game they're playing — and having a good strategy to win it.
Jun 16
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Olga Serhiyevich LynxPoints 🐾
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Understanding the game you play
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May 2025
Exits via Secondaries: Plot Twist
As exits through secondaries remain a hot topic, I’d like to add some nuance for managers who want to distinguish themselves through investing rigor.
May 27
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Olga Serhiyevich LynxPoints 🐾
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Exits via Secondaries: Plot Twist
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The most overused and least useful tool in fund marketing
**What’s the most overused and least useful tool in fund marketing?**
May 5
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Olga Serhiyevich LynxPoints 🐾
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The most overused and least useful tool in fund marketing
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April 2025
Fundraising Is Not a Pass/Fail Game
One common misconception among GPs is viewing fundraising success through a pass/fail lens.
Apr 15
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Olga Serhiyevich LynxPoints 🐾
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Fundraising Is Not a Pass/Fail Game
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Stop Stalking LPs: Spend energy on Product Management instead
Don’t let a good crisis go to waste.
Apr 8
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Olga Serhiyevich LynxPoints 🐾
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Stop Stalking LPs: Spend energy on Product Management instead
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March 2025
Capital Formation Strategy Time Horizon
What would you do differently if you committed to your firm for the next ten 10 years?
Mar 11
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Olga Serhiyevich LynxPoints 🐾
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Capital Formation Strategy Time Horizon
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February 2025
Not all DPI is created equal
I want to share a few thoughts on DPI, as I see many misconceptions among managers and there's a lack of nuance in discussions on social media.
Feb 21
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Olga Serhiyevich LynxPoints 🐾
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Not all DPI is created equal
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